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- Customer Success Stories
- Embroidery, Printing, Workwear
Executive Summary
Keele Christmas Tree Farm, renowned for delivering fresh and high-quality Christmas trees, faced a challenge of maintaining a professional appearance while ensuring their team stayed warm during the busy holiday season. To address this, they turned to custom-branded workwear that not only provided warmth but also unified their team’s appearance. This initiative resulted in a cohesive brand image, enhanced team morale, and practical benefits for their staff and volunteers.
Introduction
Keele Christmas Tree Farm, a family-owned business operated by the Reynolds family, has been cultivating Christmas trees for over 25 years. Known for their environmental responsibility and fresh, high-quality trees, with a strong emphasis on tradition, the Reynolds family ensures that each tree harvested is replaced, preserving the ecosystem. The farm takes pride in its commitment to quality and customer satisfaction, reflected in the vibrant community that returns each year to find the perfect tree. The family was thrilled to be named the UK Champion Grower of the Year 2024, with their award-winning trees proudly sold from their site in Keele, Staffordshire.
Festive Delights at Keele Christmas Tree Farm
The magic of the season at Keele Christmas Tree Farm extends beyond choosing a tree. Send letters to Santa via the magic post box, go on an elf hunt, craft unique wreaths, and explore Santa's shop for delightful gifts and decorations. Indulge in hot chocolate or mulled wine at the coffee hut while relishing a warm atmosphere that welcomes the whole family, including well-behaved dogs. These enchanting activities cultivate a warm community spirit, making each visit a memorable holiday experience.
The Challenge
Operating a bustling Christmas tree farm presents unique challenges, especially during peak seasons. Keele Christmas Tree Farm faced the need to maintain a professional appearance while keeping their team warm and comfortable. With staff and volunteers working in cold conditions, as they assist customers in selecting their trees, there was a clear necessity for practical and branded workwear that would unify their team and enhance their professionalism. Balancing these needs with the practicality required for physical tasks such as lifting and packing trees was crucial.
The Solution
To address these challenges, a comprehensive range of practical and stylish workwear was created for Keele Christmas Tree Farm. Each item featured the farm's logo, either printed or embroidered, creating a consistent and professional look across the team. The workwear selection included:
For those who want to keep warm during chilly days.
For a stylish, practical option for those with longer hair.
Ensuring staff are comfortable in a cosy hoodie.
Offers warmth and flexibility whilst working outside.
Ensuring safety while working around vehicles and equipment.
For protection from the sun or rain.
Making sure the staff are dry.
By providing these tailored solutions, Keele Christmas Tree Farm was able to ensure their team remained warm, visible, and professional, enhancing both functionality and brand presence.
Results
The implementation of branded workwear delivered significant benefits for Keele Christmas Tree Farm. The most notable outcomes included:
- Coherent Branding: The customised workwear created a unified and professional image, reinforcing the farm's brand identity to customers.
- Enhanced Team Morale: The team's pride in wearing branded gear contributed to a more cohesive and motivated workforce.
- Practical Benefits: The clothing was designed to support the physical demands of the job, allowing staff to perform their duties efficiently without compromising on comfort or safety.
- Instagramable moments: There is limited time to capture customers' interests in the run-up to the festive season. Branded workwear means that the farm's social media is awash with engaging images and videos of the team at work.
"Our customers frequently comment on the cohesive and polished appearance of our team, which has significantly enhanced their experience. We are incredibly grateful to GoCustom for their exceptional service and commitment to quality."
Charlie Reynolds
Owner of Keele Christmas Tree Farm
Conclusion
The partnership between Keele Christmas Tree Farm and GoCustom Clothing exemplifies the positive impact of thoughtful branding and practical solutions in the workplace. By investing in high-quality, branded gear, the Reynolds family not only elevated their team's professional appearance but also improved functionality and comfort for their staff and volunteers. Going forward, Keele Christmas Tree Farm plans to continue its relationship with GoCustom to ensure ongoing support and enhancement of its brand image. This case study underscores the importance of practical, well-branded solutions in achieving business success and customer satisfaction.
At GoCustom Clothing, we are committed to providing solutions that meet the unique needs of each client, ensuring customer satisfaction and operational efficiency.
Should you wish to learn more about how GoCustom Clothing can support your organisation's apparel needs, please do not hesitate to contact us. We look forward to helping you achieve seamless corporate apparel management.
Keele Christmas Tree Farm opens for the 2024 season on 23 November. You can learn more about picking the perfect tree at https://www.keelechristmastreefarm.co.uk/